What is Private Label Lipstick

Private Label Lipstick also called Private brand Lipstick (PB or store brand), refers to the lipsticks that retail or wholesale enterprises control all the process from design, raw materials, production to distribution, which are produced by suppliers designated by the retail or wholesale enterprises and are affixed with the brands of retail or wholesale enterprise.

Lastly, sell in their own stores or re-wholesale to their authorized stores. For example, Wal-Mart, the largest retail group company in the United States, which has more than 20,000 suppliers, these manufacturers must produce according to Wal-Mart’s design, decoration, and quality requirements, and print Wal-Mart’s own brand.

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The advantages of private label lipstick

1.Reputation advantage

form its own good reputation and establish a certain brand image, so the private brand lipstick created by commercial enterprises has many characteristics of famous brands from the beginning. Easily accepted and recognized by customers.

2.Quality and Price

High quality and low price are a major advantage of private label lipsticks.

3.Competitive Advantage

With unique brand and package, no one compete with you, so you can increase your sales and build reputation of your business.

Kinds and principles of Private Label Lipstick

So called Private Label Lipstick, which is a general concept, in fact, there are several types, in our makeup cosmetic line, there are liquid lipstick, solid lipstick, lip gloss, lip glaze, lip balm but liquid lipstick also called liquid matte; solid lipstick is creamy lipstick; and lip gloss will contains shiny lip gloss, glitter lip gloss, pearlescent lip gloss, metallic lip gloss and holographic lip gloss and etc.

The principle and process of private label lipstick Lip gloss

All formulas and packaging of the above mentioned lipstick and lip gloss are already made by our factory, all you can do is to try our formulations and make a decision then confirmation which styles you prefer being silk screen print your own brand label or logo on the product and packaging. Simply speaking, you could use our existing formulas and packaging of lipstick and lip gloss, then ask us to screen print your own brand label, here you can buy in small order quantity, it’s the best and economic way for a starter.

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The difference between lipstick and lip gloss Private Label

Nowadays, many people don’t know what the lipstick and lip gloss is, they often call lipstick or glossy, here we would like to share what the real lipstick and lip gloss is.

Lipstick is the most original and common one, It is generally solid creamy, and the texture is dry, a little harder than lip gloss. It has become a common cosmetic for modern women both domestic and abroad. Making your lips look more charming, plump, colorful, high color saturation, and with its solid finish, not easy to overflow due to deep lip lines. Sometime it is often used to modify the contours of lips and lip color.

Liquid lipstick, mainly matte lip color texture, but not dry on lips, high pigment finish, liquid formulas with more color shades, waterproof and long wearing.

Lip gloss, still liquid formulations, but it’s soft, smooth, velvet with wiper applicator, various packaging tubes like square, round, easy to fill in with white stopper to prevent leakage. Lip gloss is a viscous liquid or thin body paste, rich in various highly moisturizing oils and glitter formulas, contains less wax and color pigments, crystal clear, light and moisturizing. Shiny lip gloss, glitter lip gloss, metallic lip gloss enrich your lips glitter and luster.

There is also a special lip gloss called clear transparent lip gloss, it is transparent, no any color. Both called lip gloss and there is little difference between the two, the former lip gloss tends to be shiny, gloss, glitter, while the latter clear lip gloss tends to moisturize and hydrate.

Product name Texture Performance Colors
lipstick Creamy Little harder on lips Colorful
Liquid lipstick Matte liquid Matte finish but no dry on lips Colorful
Lip Gloss Luster, glitter, metallic, pearlescent, holographic, oily Soft, smooth, shiny, velvet with applicator Colorful
Clear Lip Gloss Clear Hydrating and moisturizing ———————–

Usage of Private Label Lipstick

Private Label Lipstick is Widely used in famous company, wholesale company, retail company, they want to obtain more attractive focus on their brand or company, to build good reputations for their companies, with more and more fans or final users, it’s easy to promote, being accepted or recognized by clients.

The technique of Private Label Lipstick

There are three main ways for private your label on lipsticks or lip gloss, screen print, hot stamping and Custom made. But 97% customers choose screen print, because they are simple, easy and economical, small order quantity can be accepted; and 2% customers choose hot stamping, 1% customers choose Customization if you could accept large min. order quantity at least 12,000pcs.

And what is silk screen print?

Maybe you are so curious about it.

Silk screen is the abbreviation of screen printing and belongs to stencil printing. The principle is that to use special mesh to make patterns. Where there are patterns, the ink can penetrate through, and where the patterns are not, the ink is blocked, and then a certain pressure is used to make the ink Transfer to the substrate (paper, ceramics, etc.) through the holes of the stencil to form images or text.

The screen printing is widely used for any kind of object as a substrate except for water and air (including other liquids and gases). Single color is preferable.


  • Many types of inks can be used for Screen printing, oily, water-based, synthetic resin emulsion type, powder and other types of ink.
  • The layout is soft. The screen printing layout is soft, and with a certain degree of flexibility, not only for printing on soft objects such as paper and cloth, but for printing on hard objects, such as glass, ceramics, etc.
  • Silk-screen printing has low printing force, with small pressure used in printing, it is also suitable for printing on fragile objects.
  • The ink layer is thick and the covering power is strong.
  • It is not restricted by the surface shape or area of the substrate. The screen printing not only print on flat surfaces, but on curved or spherical surfaces; still suitable for printing on small and larger objects. There is great flexibility and wide applicability.

What is hot stamping?

Hot stamping, the scientific name of anodized aluminum hot stamping, is a special printing process that does not use ink. It uses a certain pressure and temperature, and uses the stencil installed on the hot stamping machine to make the printed matter and the hot stamping foil press each other in a short time. Transfer the metal foil or pigment foil to the surface of the hot-stamped print according to the graphics of the hot stamping template.

The graphics and texts printed by anodized aluminum present a strong metallic luster, bright and eye-catching, and never fade. Especially gold and silver anodized aluminum, with its magnificent, exquisite and elegant decoration, embellishes the surface printed , enhances the artistic quality printed, and plays a promotional effect that highlights the theme.

Its brightness greatly exceeds that of printed gold and silver, making the product be in a high-end feeling and a beautiful enjoyment. So the bronzing hot stamping process is widely used in high-end and exquisite packaging and decoration trademarks, wall calendars, book covers and other printed materials.

pictures of hot stamping and screen print comparision


Quality Control and Safety Private Label Lipstick

Meeting international standard GMP, no dusty workshops, advanced equipment. All lipsticks are produced under GMP workshops, tested safety before sales. Vegan, Cruelty Free to meet international customers’ need.


Vegan symbol

certificate laboratory


The prospect of Private Label Lipstick

Most customers know the advantages of private label, it’s very popular to do private label, especially on cosmetic products, with its small order quantity and simple process, every person can accept private label on lipstick and lip gloss, eyeshadow, mascara, lip liner pencil, concealer. No restricted, as long as you have a brand name, your name, company name, or your pet name which you prefer, we all can silk screen print it for you.


Thanks for your watching! That would be very happy if you could leave your comments here. We wish that we prosper a new height together.


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